HDA conducted an opinion survey in the area, which concluded that the public expects to be notified of an incident within 15 minutes of its occurrence - and they held industry and emergency management responsible for communicating. This and subsequent surveys continue to show an upward trend in public reliance on the Internet and text messaging for information. Local emergency management officials, the Industry of Southeast Texas and local media partnered to develop a system through which industry and emergency management could post notifications about plant operations, weather and traffic conditions and other important information onto a single system, called the Southeast Texas Alerting Network. Those notifications can be retrieved by the general public by calling the STAN line or visiting the STAN website, where all recent messages are available. If the event requires public action, such as an evacuation or a shelter-in-place, the media distributes the message across all channels to ensure the public is informed. The public can also register online to receive text message alerts regarding situations that require public action. An awareness campaign was implemented to inform the public about the STAN and encourage them to visit the website and register their cell phones for emergency notifications.